Not spooky: the ROI on my rebrand 👻

I launched a complete rebrand of my website in October 2023. Three years later, my copywriting business is still bigger than it was before the rebrand, with a 33% revenue jump in the 12 months following launch. (That increase alone was 3x what I spent on the rebrand.) To be clear, I didn’t twiddle my thumbs watching Love Is Blind, waiting for the internet gods to bless me with new clients. I worked on getting eyes on my new website copy by: Sending relational newsletters that let people get a...