"Let me think about it."

If you ever want to find unexpected ways to improve your business, start by paying attention to your own experience as a prospective client. Earlier this year, when I was searching for a new provider, I noticed that some professionals sent a follow-up email after our consult. Others didn't. I liked getting that follow-up email. Like, a lot. I had a few theories about why it stood out, including that my brain responds especially well to open loops (for better or worse 😬). So I decided to see...