"Let me think about it."

If you ever want to find unexpected ways to improve your business, start by paying attention to your own experience as a prospective client.

Earlier this year, when I was searching for a new provider, I noticed that some professionals sent a follow-up email after our consult. Others didn't.

I liked getting that follow-up email. Like, a lot.

I had a few theories about why it stood out, including that my brain responds especially well to open loops (for better or worse 😬).

So I decided to see what happened in my own therapy practice.

I started sending a personalized follow-up email after every therapy consultation with someone who wasn't sure about moving forward.

(Lest we forget, "Let me think about it" is the norm, not the exception.)

Here's what happened:

Prospective clients would reply to the original follow-up email when they were ready to move forward—even weeks later.

During intake sessions, one client even referenced the blog I shared in a follow-up email as particularly helpful.

🚪BTS: I've started intentionally sharing original blogs in follow-up emails based on the client's specific concerns. If you'd like to hear my thoughts on which types of blogs work best based on your niche, reply to let me know.

Why the Follow-Up Matters 💡

Shows attunement and builds micro-trust: You're demonstrating that you were listening and that you care about their experience. You follow through on what you said you would do in the time you said you would.

Reduces uncertainty + friction: They don't have to remember or search for details. You've made it easier for them to revisit your conversation, compare their options, and get in touch when they're ready.

Keeps the conversation open: You're signaling the process doesn't have to end at "let me think about it." You're comfortable with them taking their time. It may even create an open loop that helps them remember to follow up.

Makes follow-up feel less awkward: It becomes a natural, expected part of your process. You don't have to guess when to reach out or if you're "bothering" someone. It's clearly communicated during your call.

Want to try this yourself?

Now, without fail, I send a personal follow-up email after every consult call that ends with some version of 'let me think about it.'

Here's the exact template I use:

The 5-Minute Follow-Up Email Template 💌

Buyer behavior is changing.

People are taking longer to make decisions, and comparing options is becoming an essential part of how people choose a provider.

Sending a follow-up is one way to stand out. But what about the clients who land on your website and don't book?

That's where clear, attuned messaging is crucial. It helps your ideal clients see themselves in the problems you solve, know your approach is right for them, and feel confident in reaching out.

And once your copy is scrubbed 🧽 of vague terms, clinical jargon, and overly polished AI-sounding sentences, you're helping the reader feel connected to you, too.

SURVEY: How do you follow up after a "let me think about it" call?

⏳ Wait for them to reach out

💌 Send a personal follow-up email as soon as I can

💤 Send a follow-up email ONLY if I haven't heard from them in a few weeks

✏️ Invite them to join my newsletter

✨ It all depends on the vibes

🤷🏽‍♀️ Honestly, I don't have a consistent process!

The takeaway 🍏

There's a big difference between someone saying "no" and someone saying "let me think about it."

How are you helping prospective clients remember you after you hang up the call?

💜 Ari

P.S. You know what I love for you even more than a thoughtful follow-up email? A newsletter that does this for you over and over. It's a standing invitation to reconnect, share something helpful, and keep building trust.

When potential clients need more time and touchpoints to build trust, staying visible (and helpful!) through a strategic newsletter becomes even more important.

I'll have a few spots for newsletter + email marketing clients starting early 2027. Complete an inquiry form or download my Services Guide to explore your options.