don't start with your home page (here's why)

“It’s much easier for me to write my services pages. But I get so stuck when it comes to my homepage. Whyyyy??” I hear this often. I’ll tell you why. Last year, I wrote about 30+ service pages for my copywriting clients and it transformed the way I think about copywriting. Historically, when writing a website, I’d take a LINEAR approach. A linear approach tells us to write pages in the order that clients read them. That means: Homepage → About page → Service pages → Contact. But after my...