I launched a complete rebrand of my website in October 2023.
Three years later, my copywriting business is still bigger than it was before the rebrand, with a 33% revenue jump in the 12 months following launch.
(That increase alone was 3x what I spent on the rebrand.)
To be clear, I didn’t twiddle my thumbs watching Love Is Blind, waiting for the internet gods to bless me with new clients.
I worked on getting eyes on my new website copy by:
- Sending relational newsletters that let people get a feel for how I think, work, and approach their problems.
- Pitching aligned podcasts, which culminated in 20+ appearances and led to the creation of my Pitch Kit.
- Hosting local networking events and guest teaching in communities where my people were already hanging out
The best feeling was knowing that however I marketed my business, I could direct traffic to a website that told an engaging story, demonstrated my personality and expertise, and helped guide the right folks towards working with me.
But the real work started before the website ever went live.
As a copywriter, I know brand and design experts do their best work when the words come first.
I was confident writing my own copy, but I still pressure-tested my new messaging with my business mentor and a few close friends who were also part of my target market.
Sometimes, you're too close to your own work to see what needs to be said...or what doesn't. 😬
Outside eyes can tell you when you're three paragraphs deep and missing the point, underselling what makes your approach different, or relying too heavily on credentials to prove you know your sh*t.
By the time the camera clicked 📸, my messaging told the story I wanted.
My photographer took that vision and brought it to life (with plenty of crumpled Post-its and popcorn along the way).
When the website went live, everything felt cohesive and CLEAR.
That’s what I want your ideal clients to experience when they visit your website.
What if your website...
- Attracted inquiries from people who already understood your value because your messaging connected their urgent needs to your services?
- Made every newsletter or podcast appearance work harder because your copy guided visitors toward the next step?
- Helped turn networking conversations into collaborations by showing the depth of your expertise and how your ideas could connect?
You may already have a niche, a signature approach, and a fully fleshed-out ideal client avatar (age 35-55, loves gummy bears and apologizes when someone else bumps into her).
But if your marketing isn't bringing in clients despite your best efforts, your website may be missing the words that take them from curious to committed.
Planning to refresh your website in 2027?
Now is the time to start shopping for a copywriter.
If I'm on your list, 👀 take a peek at my new Services Guide to learn more about my process, pricing, and non-negotiables.
Have a special project in mind? Complete this form.
And hit reply to tell me: Have you ever rebranded your business or website? What made it great – or what would you do differently?
💜 Ari
P.S. I recently listened to this podcast that convinced me October is the time to start planning next year's business goals. Thinking about a website refresh or rebrand for 2027? Now's a good time to start exploring your options. You can find my services, process, and pricing in my 2027 Services Guide.