Which did you choose, Reader?
If you picked TRUTH – Skip to the P.S.
If you picked DARE – Keep reading.
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.
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Here’s my dare for you: 🔥
If you write for your business — emails, blogs, social media, whatever — for the next email or post, I dare you to write something that has NOTHING to do with your business.*
No hook. No segue. No angle.
Just write about something you want to write about.
Why?
You don’t need a reason to, but if it helps:
- It’s a fun break for your audience. Readers appreciate a good pattern interrupter, an authentic peek behind the curtain, or simply a moment of entertainment.
- It’ll loosen you up. With less pressure around the “how,” you’ll sound more like you. This creates space for your naturally magnetic voice to emerge and for creative ideas to breathe.
- It will train you to write for connection, not solely for persuasion. Which, ironically, may improve your ability to write stuff that sells. (See #2)
To be clear, there’s nothing wrong with sales and CTAs.
Just read my last email.
But it’s okay to write for joy, connection, expression, or simply to shake things up in your content writing routine.
(If you’re feeling uninspired, your readers feel it, too.)
So, Reader, do you accept my dare??
If you do, hit reply and say, “DARE ACCEPTED!”
Then, scroll to the very end of this email for a DOUBLE dare.
xo Ari 🌻
P.S. Did you choose TRUTH? Here goes:
💬 If you knew no one would judge you, what would you create or share this year?
Do you want to share your answer with me? I'd love to hear what's on your creative mind + heart. I’ll hold it with the utmost care.
P.P.S. *Need ideas? Here are 25 things you can write about besides your business.
- Your pet
- Your first love
- A childhood memory that shaped you
- Your greatest loss
- Why you chose where you live
- What you ate for breakfast (and what that says about you)
- When you went outside your comfort zone
- Something people couldn’t tell just by looking at you
- What you believe happens after we die
- The song that always brightens your mood—or gives you a good cry
- The most recent thing that made you laugh way too hard
- What keeps you up at night
- The app that you keep deleting, only to download it again
- Your dream vacation
- Your astrology sign & if you think it’s accurate, why or why not?
- Your happy place
- A scent that instantly transports you
- A random skill you’re quietly proud of
- Your bad habits (endearing and annoying)
- Your relationship to money
- How you feel about growing old
- A belief you’ve outgrown
- A recurring dream–and what it means to you
- Why you left the job that no longer fit
- What you wish people asked you more often
P.P.P.S. Still here? You've found the Double Dare Edition™️
If you write about something unrelated to your business or practice, use the swipe copy below to prep your audience and add some fun. Send me a screenshot or forward what you wrote, and I’ll give you a lil' shoutout in my newsletter!
“Arianna Smith’s newsletter reminded me it’s totally okay to write just for joy and connection. She dared me (middle school sleepover style!) to email you about something that’s not related to my business/practice. I’m not one to back down from a dare, so…here goes.”
