Recently, on a live panel, I was asked what I thought was the difference between therapists who market well and those who don’t.
I gave a “professional” answer. Something about keeping it simple, knowing your metrics, being consistent...you know, all that responsible business owner stuff.
But what did I really want to say?
(And later did, because I couldn’t help myself.)
The business owners who are great at marketing aren’t afraid of being "annoying".
And when I say annoying, I don’t mean spammy or out of integrity. I mean:
- Not hiding the fact that you run a business that sells stuff
- Sending personal 1:1 invites to connect (This is how my friend filled her last group program!)
- Reminding people, multiple times, how and when to work with you
- Pitching podcasts and speaking gigs, even when you’re nervous
- Writing content that moves you, even if you feel like no one cares (because someone does)
Here’s a prime example:
The therapist or wellness pro worried about emailing their list.
<<<<< RECORD SCRATCH.>>>>>
But wait—didn’t they opt in to hear from you?*
Didn’t they go to your website, read your landing page, enter their full name and email (which, honestly, requires executive functioning skills most of us don’t have by 7 PM), and click "sign up"?
So here’s my advice:
Be annoying, Reader.
If you feel grounded in your offer, believe in what you’re sharing, and have helped even one person, you are not bothering people by telling them about it.
You are reminding them that help exists.
So maybe you don’t want to be annoying. I get it. There’s a difference between being repetitive and being out of touch.
So, how do you be "annoying"…in the best possible way?
- Listen to your audience and ideal clients
- Build in consent at every step of the process*
- Look at your stats: Watch what people are clicking, opening, and asking
- Notice where the energy is and respond to that
Even if you’re talking very much about yourself (which is allowed, btw), you can center it around your audience’s needs, desires, and wishes.
Being a successful practice owner who sells isn’t about pushing people into things they don’t want.
It’s about showing up, repeatedly and clearly, so the right people can say “yes.”
And maybe roll their eyes once or twice.
But then—book with you anyway.
Xo, Arianna
P.S. If you’re wondering how to be the best kind of annoying without sounding like a broken record or burning out your audience, I can help with what to say and how to say it:
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Not sure what you need? Book a discovery call here.
P.P.S. Ok, fine, here’s my other rant.
P.P.S. *One thing that made it easier for me to email my list and confidently market was understanding the ins and outs of consent-based marketing. I learned it first from Tarzan Kay, and you can, too. ← referral link.
