August Insights At A Glance
🧰 How We Did It: Discover Peace Within
Many Voices, One Strong Brand
When Ilene Gold, owner of the specialty group practice Discover Peace Within, reached out for copywriting support, she had already built an all-star team of therapists and needed copy that reflected that. Easier said than done.
As Ilene put it, “Each therapist has their own unique style, training, and expertise. I felt unsure of how to highlight those individual talents and gifts while also remaining true to who we are as Discover Peace Within.”
The Game Plan ⛹🏽♀️
With a strong brand foundation already in place, we zeroed in on three main moves to help her practice expand and evolve:
- Bios with heart + personality: Give each therapist’s bio more voice, warmth, keywords, and strategic specialties so they stand out as authentic and human. (See Ruby's as an example.)
- A clear, cohesive brand voice: Balance therapists' individual strengths and interests within the larger DPW brand so every word is anchored in DPW's vision. (Like Malia's.)
- Service pages that worked hard: Build niche-specific pages designed to supplement SEO, showcase team expertise, and link between bios to guide prospective clients to the right fit. (Like the IVF/infertility, hormonal health, or maternal mental health pages.)
The Outcome ✨
Potential clients now visit the DPW website and experience a unified, heart-centered brand where each therapist’s gifts shine with personality, expertise, and humanity. New service pages position the practice as a trusted, go-to resource across holistic specialty areas, even as the team evolves and grows.
Plus, Ilene has an expanded bio that shares the heart of DPW and highlights her multifaceted roles. (Translation: She's a badass and her bio shows it.)
Ilene's Experience
"Highly organized, communicative, relatable, enthusiastic, Arianna is passionate about helping you create the copy you know is in your brain and heart but can't quite put down on paper. She writes creative and technical copy with the person-centered approach of a therapist. I felt encouraged, supported, and held the entire way.”
— Ilene Gold, LCSW, RYT, Founder of Discover Peace Within
Therapist Chillout Continues Into Fall! 🍂
Gatherings for Colorado Therapists + Spaceholders
The summer events for Therapist Chillout are in full swing, and our fall calendar drops this weekend. (Hint: it's shaping up to be a very bookish fall.)
If you’re new here, Therapist Chillout is for Colorado-based therapists, healers, wellness pros, and space holders who want to deepen community, find referral partners, meet kindred spirits, and have a little fun along the way. 🍀
While these events mostly attract therapists, we also welcome therapy-adjacent providers like bodyworkers, RDs, psychiatric NPs, mental health attorneys, and others supporting mental health in Colorado.
Not licensed in Colorado, but visiting Denver when an event is happening? You’re welcome, too!
Am I Sharing Too Much or Not Enough?
3 About Page Frameworks To Answer This Question
Not sure how to walk the line between professional and relatable in your about page?
In my latest blog, I offer you three About Page frameworks to help you connect with your ideal clients without sharing more than you're comfortable with while still highlighting your approach and expertise.
I'll share the pros and cons of three approaches so you can choose what feels right for you and your niche.
Introducing Sounding Board Sessions
Need a gut check?
Sounding Board Sessions are here!
It's my version of a Power Hour: zero bro-energy, space for all of you, and maybe even a tarot card pull or two...✨
Here’s a peek at what we can cover:
- 💡 Brainstorm business ideas or new offers.
- 🖊️ Work through a copy or messaging conundrum
- 🌱 Tap into tarot, lunar cycles, or Human Design (if that’s your thing)
- 💫 Uncover the gifts you bring to your writing, clients, or community
- 💸 Explore the energetics of your pricing model
- 💗 Move towards visibility goals with gentle direction
This is your invitation to pause and give devoted attention to the “thing” you’ve been mulling over for weeks. (Or maybe even years??) So you can finally get clarity, perspective, and a path forward.
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Thank you for being a valued member of The Weekly Wordsmith.
I hope this month's digest offered insight + resources to remind you that, even in these uncertain times, support and connection are within reach.
If there are topics, themes, or resources you’d love to see in future editions, just hit “reply” and let me know. I'm all ears.
🩵 Ari
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That’s a wrap for August Insights.
What did you think?
🌻🌻🌻 Yes! Keep 'em coming!
🌻🌻 Alright, could have been better.
🌻 This edition didn’t resonate with me.
