If your newsletters aren’t driving revenue towards your business…are they truly part of your marketing ecosystem?
Or are they just a hobby?
I believe if something is taking up your time and energy in your business, it needs to be supporting your bottom line.
So if your newsletter isn’t building recognition, nurturing inquiries, or selling your services, then it’s not really a marketing tool.
It’s a creative outlet.
(Creative outlets are lovely, trust me. But shouldn’t be confused with business infrastructure.)
This isn’t a push for greed or profit-over-people marketing.
It’s honoring that your energy is limited, and it’s okay to prioritize practices that sustain your business (and, in turn, your family and community).
If this is landing, it’s probably because you’re already here:
- Building a business that does good work in the world
- Attracting right-fit clients who are happy to pay your rates
- Positioning your services at an expertise level.
So that’s why you know that the right approach to email marketing is essential.
Otherwise, it just becomes another task with no ROI.
But that doesn't mean you ignore the needs of your subscribers – the real humans on the other side of the screen.
My approach to email marketing is relationship-based and revenue-aware.
I think about email through the lens of buyer readiness, starting with subject lines that meet readers where they actually are in the decision-making process.
Here’s how that looked with my top-performing subject lines in 2025:
🔍 Buyer Curious → “I’m new here. Why should I care?”
- “Nobody cares” (61%)
- Over the hill…or just starting? (57.5%)
- Is this a good idea? (54.5%)
🌱 Buyer Steady → "I’ll stick around for now. What are you really about?”
- when hitting publish feels impossible (58.4%)
- NYC subway wisdom 🚇 (56.0%)
- a little audio nourishment for your next walk (56.6%)
🔒 Buyer Ready → “I could see myself working with you. But how?”
- quick question before I head out (61.8%)
- working on something for ya (57.4%)
- made this super easy for you ✅ (56.9%)
(If you’re curious, you can find all of these in the archives.)
So, if you’re an established therapist or service provider with solid offers and are ready to add email marketing to your business ecosystem, let’s chat.
I offer monthly email marketing retainers so that you can count on your emails being sent—and your services being sold—without adding another weekly decision.
Quick question: What do you struggle with most in your email marketing?
A) Making time for it 🕰️
B) Keep readers genuinely engaged 👀
C) Finding the balance between nurture and selling ⚖️
D) All of the above 🔁
Hit “reply” to share. No wrong answers.
Ari
P.S. My monthly retainers are designed for established service providers who expect their email marketing to meet the same standard as their work. Think: relationship-driven, reliable execution, and measurable ROI. ✏️ Let’s see your newsletter pull its weight.
Spring Availability 🌱
Monthly Retainers
April - 1 spot opening
✏️ Apply here
One-off Projects
April - 1 spot
May - 2 spots
✏️ Request a quote here
Intuitive Tarot Readings
Feb - sold out
March - 2 spots
✨ Click here to book
