I’m preparing to move in early April, and coordinating all the cleaning and maintenance tasks feels like a merry-go-round.
I need to schedule a deep clean, but that has to happen after the air duct cleaning since they’ll spread dust everywhere. Oh, and I need carpet cleaners, but they have to come before the deep clean, but not too early, since the carpets need two days to dry. 😵💫 😵💫
It’s a careful balancing act to make sure one job doesn’t undo another.
Real talk? It’s a lot like figuring out the right order for conversion copywriting and SEO.
>> Which comes first?
>> What can you DIY, and what’s worth outsourcing?
>> How do you avoid unnecessary rework?
In an ideal world, you’d tackle everything at once. But sometimes that’s not financially possible.
Like Peanut Butter & Jelly: How SEO and Conversion Copywriting Can Work Together
SEO and conversion copywriting are often framed as an either/or choice. You can either have the ham sandwich or the portabella with mozzarella.
Depending on your time, energy, and budget, that might be true to an extent.
But in reality, SEO & conversion copywriting are complementary strategies for growing and scaling a business–like a PB&J sandwich, complimenting each other in the right amounts.
Here’s how I break it down:
🔎 SEO copywriting is a visibility strategy. It helps ideal clients find you.
💰 Conversion copywriting is a sales strategy. It makes readers excited to work with you.
SEO vs. Conversion Copywriting: Which Do You Need?
To help you figure it out, I wrote this guide that covers:
✔ The roles of SEO copy vs conversion copy
✔ The tools and techniques each approach uses
✔ How to diversify your marketing while your SEO builds
✔ 3 key questions to decide which one to prioritize based on your business
✔ 3 signs you don’t need an SEO or conversion copywriter right now
I’d love to hear—how does SEO fit into your business? How do you balance it with your copywriting strategy?
Hit ‘reply’ and share away.
xo Ari ✨
P.S. If you’d like to explore conversion copy for your business, let’s book an intro call. Need SEO, too? I regularly partner with SEO specialists so that you can have your conversion & SEO work seamlessly together.
P.P.S. If you’re feeling stuck writing your website, check out my latest blog on why you shouldn’t start with your home page.
P.P.S. If you need gentle accountability to finish your copy, join me for Cozy Cowriting Sessions. These are live, virtual gatherings to write quietly in communal coziness. $0 cost to you. Register here.
