🌸 [April Insights] What’s New + Good This Month

April Insights At A Glance


The Therapy Intensive Summit 🎉

Registration is Open

The Therapy Intensive Summit is coming up on April 28 - May 1. Yay!

This event is all about helping you build a practice (and life) you love with less work, more joy, and a bigger impact through therapy intensives.

You’ll hear from 20+ speakers (including me) sharing ideas, inspiration, and practical steps to turn the vision for your intensives into reality.

I'll be speaking on how to market the hidden gem 💎 of your work. But you can choose from many other awesome topics based on your needs—money mindset, marketing, or creating inclusive, accessible intensives.

Grab your free ticket and get all the details here.

*I'm a speaker and enthusiastic affiliate for this summit. All links in this email are affiliate links. Summit attendance is free, but if you register through my link and later purchase an Extended or All-Access Pass, I earn a commission at no extra cost to you.


SEO vs. Conversion Copywriting

Which Do You Need?

SEO and conversion copywriting are complementary strategies for growing and scaling your business. However, depending on your time and budget, you might need to choose one to prioritize first.

In this blog, I lay out:

  • The difference between SEO and conversion copywriting
  • 3 questions to assess which is a greater priority in your business right now
  • How to tell when you don't need an SEO or a conversion copywriter

Client Spotlight: Erin Kehrier, LCSW

ADHD & Trauma Specialist

"Arianna was exactly the person I needed to help me get my website copy across the finish line. I feel so proud of the work we accomplished together and feel excited to share words that feel representative of my authentic message.” -Erin Kehrier, LCSW

When we started working together, Erin was stuck in a cycle of feeling frustrated and uninspired. She had lots of ideas and words but struggled to organize them in a way that was both cohesive and concise for her ideal clients.

Since she already had many drafts that reflected her voice, our work became a highly collaborative mix of live calls and strategic copyediting to shape her existing words into polished pages for her newly designed website!

Due to the immersive nature of our work, I gained a deep understanding of Erin’s approach to ADHD and trauma, which became an important thread woven into her message. There was an unexpected bonus—I left with insights that made me a better clinician for my ADHD clients. What a gift! 💜


Introducing The Mystic Messenger

A monthly newsletter for the witchy & woo-curious

When I started sharing my Intuitive Tarot Readings​ last year, I began with a waitlist. (Something I recommend for anyone ​piloting a new offer​.)

This waitlist turned into a niched newsletter, The Mystic Messenger. When you join, you'll receive monthly tarot insights, seasonal spreads, witchy podcast interviews, and meaningful rituals to deepen your tarot practice—plus be the first to know when my calendar opens for readings.


Join the Cozy Cowriting Sessions

Come for the accountability, stay for the cozy ☕️

If your writing routine needs a refresh, Cozy Cowriting offers a place to work on your writing project with communal coziness and gentle accountability.

With a low-pressure approach, writing sessions are especially nurturing for ​neurodivergent, highly sensitive, or perfectionist writers—and even those who don’t consider themselves “writers” at all!

Gentle check-ins at the beginning and end of the call allow easeful transitions and help you feel held in the process.

This offering is free, although spots are limited. Wanna join us this spring?


That’s a wrap for April Insights.

What did you think?

🌷🌷🌷 ​Yes! I love monthly insights!​

🌷🌷 ​Alright, could have been better.​

🌷 ​This edition didn’t resonate with me.​


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Helping therapists + wellness professionals ditch the jargon and write heart-centered copy that attracts "pinch-me-I'm-dreaming" clients ✨