I'm taking you behind the scenes of my freshly written landing page.

When you see a new landing page, it's normal to ask:

"Why does this section go first?"

"How did they decide which words to use?"

"Why are there so many fricking testimonials?"

My writing choices are often rooted in logic and strategy. Other times, it's just a gut sense of what feels right.

Both are valid.

As a therapist or healer, I suspect that you do the same. You follow steps in a particular protocol or go with an inexplicable 'gut' feeling. (Hello, clinical intuition!)

If you're curious about my writing process, you can peek over my shoulder today.

​I​nside My Copy Playbook: ​Therapist Chillout Landing Page

In this video, I cover:

📈 The guiding question you should ask before you write anything

🗣️ The role and importance of social proof (i.e. testimonials)

🧠 What topics I brainstormed before putting pen to paper

🙈 How to take care of the skimmers and detail freaks so everyone gets the info they need

👩🏻‍🎨 How to leverage website design to increase conversions

​Watch the video and you'll see it all.​

To see the most current version of this landing page, find it here.

What's your biggest struggle with writing landing pages?

Please hit "reply" to share with me. I would love to hear.

~Ari

Pssst! Whenever you’re ready to work together, here are a few options...

Option A: Need help with copy? 👩🏻‍💻 I'm opening up my calendar for summer projects. I typically book 2-3 months out, so now is the time to chat if you want to work together this summer.

Whether you need a quick 60-min consult, email marketing support, or to fully outsource your website, I can help you write words that authentically flow and speak to your ideal client.

➡️ To get started with copywriting support, complete this short form.

Option B: NEW! One-on-one tarot readings ✨ I will be opening up a limited number of spots this spring for 1:1 intuitive tarot readings to support you personally or professionally.

Tarot readings are a beautiful way to reveal where you're stuck, tap into your creative gifts, and map out an empowered path forward.

➡️ Click here to join the tarot reading waitlist.​