The next time you're working a headline, crafting a new service, or simply needing a little extra ~zing~ in your copy...
Upgrade your adjectives. 💪
Adjectives are the words used to describe people, places, or things.
They have untapped potential to help make your copy more engaging to your ideal client.
Here's an example from one of my favorite allergy-friendly cooking blogs.
Notice the impact of the highlighted words.
Pictured: Easy Pumpkin Cheesecake Cups, Foolproof Basque Cheesecake, Perfect Roasted Pumpkin Seeds
By adding a strategic word or two, this chef made her recipes more appealing—increasing the likelihood that her ideal readers would click on them.
For example:
>> Craving an advanced culinary experience? Try the Perfect Roasted Pumpkin Seeds.
>> New to baking? The Foolproof Basque Cheesecake is calling your name.
>> On a time crunch? You'll choose the Easy Pumpkin Cheesecake Cups.
You don't need to reserve this strategy for holiday-themed recipes. Use better adjectives on your home page, marketing emails, social media posts, and more.
You probably won't use the term "roasted" in your copy (er, you never know), so I rounded up words more applicable to therapists, healers, and wellness professionals, like you. ⬇️
50+ Copywriter-Approved Words To Increase Conversions
Proven to capture attention & inspire action.
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How to use conversion-boosting adjectives:
>> Try them in your headlines, subject lines, and taglines.
>> Consider using them when describing your services.
>> When highlighting the unique benefits of your offer, service, course, or product.
>> Sprinkle them into your CTAs, as long as you don't lose clarity.
But....there is too much of a good thing.
The blog offers guidance on how to responsibly use these words so they are aligned with your values.
Okay, enough with the cooking metaphors.
Check it out —> 50+ Copywriter-Approved Words to Increase Conversions ⚡️
Bon appétit!
~Ari
P.S. Need extra zing in your copy? 🌶️ Check out this helpful resource: 50+ Copywriter-Approved Words to Increase Conversions.
P.P.S. Don't want to have to worry about copywriting strategy? Hand your words over to me. Check out custom done-for-you copywriting packages.
