“It’s much easier for me to write my services pages. But I get so stuck when it comes to my homepage. Whyyyy??”

I hear this often. I’ll tell you why.

Last year, I wrote about 30+ service pages for my copywriting clients and it transformed the way I think about copywriting.

Historically, when writing a website, I’d take a LINEAR approach.

A linear approach tells us to write pages in the order that clients read them.

That means: Homepage → About page → Service pages → Contact.

But after my service-page-palooza, I’ve been embracing what I’m calling a SPIRALIC approach to writing websites. (Spiralic = like a spiral)

The spiralic approach to copywriting involves starting from your core inspiration and working outwards.

For you, that's probably your service pages or sales page. It represents the heart of your work.

This is the energy of a spiralic approach to writing.

Less forcing, more flowing.

Less controlling, more allowing.

Less generating, more revealing.

Working spiralically means starting with your service pages and working through whichever pages make the most sense for you to write next.

Trust the right copy for your home page will be revealed as you work through the unique spiral of your website.

If you need more convincing on why starting with service pages makes your entire copywriting process 1000x easier, read this.​

​🌀 Spiralic Writing: How 30+ Service Pages Changed The Way I Think About Copywriting​

If you’re a sensitive or neurodivergent soul with an expansive relationship with time and creativity, this might work great for you. (Here are some other tips for ND writers.)

Starting with a services page doesn’t mean you won’t eventually have to write your homepage, but it will be SO much easier to do.

Ready to give it a try?

Hit “reply” and tell me — does this spiralic approach make sense to you?

Does permission to start with your service pages feel easier or harder to you?

xo Ari ✨

TL;DR If you’re writing or rebranding your website, start with writing your service pages. It will unlock the flow and inspiration you need to work on the harder pages, set a foundation for your homepage, and help you feel accomplished. Read all the reasons here.​

P.S. If you’ve been feeling overwhelmed about getting your website copy together, I’m here to help. Book an intro call if you want to explore the unique spiral of your website and come up with an approach that works best for your brain.

P.P.S. I can help with your copy, but I can’t help with your dishes and laundry. Thankfully, this pup can help you with that! 😮 (the comments are priceless.)

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