Ready for this, Reader?
Here's my go-to way for avoiding writer's block. No AI required.
I subscribe to newsletters by great writers—narrative writers, social justice writers, comedy writers, copywriters, or culinary writers. I don't discriminate, I want all types of writing.
Whenever I get a stand-out email, I apply the label "Copy Inspo" (short for Copy Inspiration) and archive it.
If I'm feeling ambitious, I'll forward it to myself. I'll add what it is, like "delivery email" or "sales email for digital product," so I can search for it later.
When I need to write something, I go to my Copy Inspo folder to see examples of great writing. Voila!
It's like having a library of Reader-curated copy templates.
Why this makes your writing better:
- It trains you to spot great copy and pay attention to what’s working.
- It saves you from storing everything in your head or cluttering your inbox. Stash it in a folder, and grab it when you need it.
- When you're ready to write, just search your folder, and boom—your creative spark is rekindled. 🪄
Remember: analyze, don't plagiarize.
This practice is not an invitation to copy other's work. It's about noticing what copy moves you, and then breaking down what was impactful so you can apply it to your copy in your own voice.
If you don’t know how to break down what makes a piece of copy effective, you might fall into the trap of sounding like other people.
Need help figuring out what makes great copy great? I got you.
If you’re feeling stuck in your writing, let’s dive in together with a 1:1 Copy Mentoring Session.
1:1 Copy Mentoring Sessions are all about helping you find what’s not working in your copy and make it stronger.
For 60 ~glorious~ minutes, we’ll tackle your most pressing copywriting roadblock, whether it’s your homepage, a sales email, or big-picture strategy for your content.
But, I won't leave you hanging...
Within 2 weeks of our call, I’ll review your draft and provide specific edits to guide it closer to completion.
Why work with me?
(Popcorn optional.)
I'm a copywriter with the brain of a strategist, the heart of a therapist, and an undying obsession with the psychology of words. You’ll never experience anyone so thrilled to tackle your copywriting concerns and hold space for the hard parts of writing.
Wondering if a 1:1 Copy Mentoring session is right for you? Hit "reply" with any questions or reach out here.
xo, Ari 🩵
P.S. Need copy help like, yesterday? Book a 1:1 Copy Mentoring Session here.
P.P.S. I'm still jamming to this playlist a week later and reminiscing about my black skinny jeans. What are you listening to on repeat right now? I'd love some music recommendations. 🎧