Reader,
You’re back from the holiday break–errr, if you can even call it that.
Your inbox is overflowing, you have client calls to return, and you are already counting down the weeks to spring. (Seriously, where is the sun?)
Yet, you want to keep engaging your audience, offering them valuable content so they can take one step closer to booking a call with you.
You don’t have to choose between ghosting your audience and taking care of yourself.
7 Low-Lift Content Ideas To Keep Writing Post-Holidays 🫧
1️⃣ Repurpose your best-performing blogs or social posts. Update for 2025 for added appeal.
- ADHD, therapy, and medication: What to consider in 2025
- Badass boundaries: Scripts to say no without guilt in 2025
2️⃣ Round-up of your greatest hits
- My best blogs for new parents
- My favorite podcast appearances in 2024–and what’s coming this year
- My top-performing emails in 2024: What I learned and what I'll leave behind
(Psst: Check out my 2024 podcasts here.)
3️⃣ Post a survey or poll!
- What topics about neurodivergence would you like to hear about in 2025? Cast your vote.
- What’s your biggest struggle as a high-achieving woman?
- What modality would you like to learn this year?
4️⃣ What to expect in 2025: Your industry predictions
- What will trauma therapy look like in 2025?
- LGBTQ-Affirming Therapy: What I Predict in 2025
- Who will benefit most from somatic therapy in 2025?
5️⃣ Share your holiday recovery plan
- An HSP therapist’s perspective: How I’m caring for myself post-holidays
- Holiday Recovery Plan: How I’m lightening my schedule in January
6️⃣ Share your opinion about a popular piece of media
- My honest thoughts on Wicked 🪄🫧
- An attachment therapist’s take on "The Ultimatum: Marry or Move On"*
*currently watching this. My partner is tired of my rants.
7️⃣ Repurpose content from one platform into another
- Blog: 7 Mindfulness Strategies for Anxious Moms ➡️ 7 social media posts focused on one strategy each day.
Would you like more content prompts from me?
Hit “reply” and tell me:
👍 “Yes, send more! I welcome more content prompts.”
👎 “No, I am set for content ideas.”
Wishing you a peaceful return to office,
Xo Ari
P.S. Book a call here if you’d like to make copywriting a low-lift activity in your biz in 2025. I handle your messaging & copy, so you can take the afternoon off. Explore done-for-you services here.
P.P.S. So what constitutes a low-lift content idea? And do you need more of them? (Yes, you probably do.)
Low-lift content possesses one or more of the following qualities:
- It focuses on repurposing or refreshing well-performing content.
- It is something inherently easy for you to talk about. In today's case, I invited you to talk about your modality/process with purpose--typically a topic that therapists and wellness pros enjoy.
- It taps into expressing your opinion, which (in theory) doesn’t require too much research.
- It requires very little time to complete but is still engaging (like a 5-question survey).
How might you incorporate more low-lift content into your marketing this year?
P.P.P.S. If you liked this newsletter, you'd love: How to Instantly Glow Up Your Headlines.
