[May Insights] What makes a business feel human?

Hi Reader,

Welcome to the Monthly Digest of The Weekly Wordsmith, where I share emerging insights, recent interviews, and ideas shaping my work.

This edition is brought to you by my late-night existential musings: "What makes a business feel human?"

🔭 Here's where that question led me (and where you might go, too):

An opportunity to connect IRL this summer
A bio that keeps up with your personal evolution
A way to make your website more human-friendly
A case study on when passion doesn't get you paid
A podcast on the role of AI vs. humans in your business

Your Bio Is Introducing the Old You

Mirror reflection of a photographer holding a camera while standing beside another person in soft, natural light.

Your evolution is already happening. Is your bio keeping up?

Your bio worked in 2024, but the world moves quickly. Your industry has changed, you’ve changed, and you need a sharper first impression if you want to capture your ideal clients’ attention.

That's why I created Your Intuitive Bio to:

Position you for higher-caliber opportunities
Highlight your contributions, credibility, and expertise
Be unique to you and your magnetic essence
Call in clients who will most benefit from your work
Capture who you are now – and who you are becoming

Informed by messaging strategy and Tarot, it pulls forth your best career highlights, captures your in-the-room magic, and reflects the next phase of your business expansion.

Outdated bios attract outdated clients. Is that's who you truly want to work with?

UPDATE YOUR BIO THIS SUMMER ⛱️

Therapist Chillout Returns!

Promotional graphic for a “Therapist Chillout” summer networking series for Colorado therapists and wellness professionals, featuring a smiling woman seated with a notebook.

Based in Denver, Therapist Chillout is a low-key networking series for you to catch up with long-lost colleagues, expand your referral network, talk shop (or not!), and just be human.

If you're a therapist, bodyworker, mental health attorney, psychiatric nurse practitioner — or simply a small business owner who connects with the spirit of Therapist Chillout — you're welcome here.

JOIN DENVER CHILLOUTS ☀️

A Summer Website Refresh

Colorful pool floats and toys arranged beside a bright blue swimming pool on a sunny day.

Are you short on time, but your website could use a little freshening up?

Here are 6 ideas to refresh your website, listed from least to most time-consuming, with a corresponding resource to help give you the nudge.

Doing even just one of these items will improve the experience of your human visitors, making them more likely to explore your services and book a call.

CHOOSE ONE THING →

Your Mission Isn't Your Message

Close-up of a person writing in a notebook with warm sunlight streaming across the page and hand.

What nobody tells you about running a service-based business is that being passionate about your work can make it harder to sell your services.

When you have a deep personal connection to your work, it's easy to lean on messaging that is heavy on passion, purpose, and impact.

But you also need to communicate ROI, differentiation, and concrete outcomes. Without both, people will cheer for you and then hire someone else.

Take a look at this case study to see if it's happening to you.

SPOT THE MESSAGING GAP 🕵🏽

What's one thing that keeps your business feeling human?

Is it your creative process, handwritten thank-you notes, or something else?

Hit "reply" to share with me.

~Arianna

P.S. I've been listening to Aggressively Human, a podcast about online business in the age of AI, algorithms, and automations. Let me know if there's a particular episode that lands for you.